CLIENT SUCCESS STORY
About the Client
Based in the UK, Inicio.AI is on a mission to revolutionise the way people have financial conversations. Their intelligent, AI-powered affordability solution is designed to take the stress and stigma out of talking about money, making it easier, smarter and more human.
They’ve built a dedicated virtual agent, trained in income and spending, that improves the customer experience (CX) while delivering robust, measurable results.
The Challenge
Inicio.AI required a digital platform capable of supporting a highly personalised, AI-driven affordability form that was scalable, flexible, and accessible. Their conversational AI agent, Budgie, assists users in completing forms naturally and empathetically. However, the realisation of this vision required extensive OutSystems expertise to develop a secure and scalable product.
They were seeking a partner capable of delivering:
Intelligent form automation with real-time data validation
Seamless mobile-first user experience
Complex third-party API integrations
A multi-tenant SaaS structure
Full accessibility and audit compliance
Our Collaboration
From the outset, Ruption partnered with Inicio.AI throughout every phase of product design, development, and iteration. Rather than providing a one-time solution, we evolved alongside their product, offering continuous consultancy, scalability planning, and agile development support.
Our tech stack included:
OutSystems 11 (Traditional Web & Reactive)
SQL, HTML/CSS, JavaScript
Business Process Technology (BPT) & API Integrations
Accessibility-first design principles
Low technical debt architecture and ongoing refactoring
Methodology:
Agile & Scrum methodologies were employed for iterative value delivery and collaboration.
Results & Impact
The platform, developed entirely on OutSystems and supported by our technical team, has delivered measurable value to Inicio.AI’s end clients.
50% of users identified potential additional benefits
85% consumer completion rate
2x increase in consumer engagement
Up to 90% reduction in call center costs
Why Ruption?
We are more than just developers; we are co-creators. Our commitment to product maturity, security, and scalability positions us as a trusted partner in fast-paced, high-impact environments. In the sensitive and dynamic financial services sector, our ability to align with business vision while maintaining technical excellence truly sets us apart.
Ready to Build Something That Matters?
If you’re scaling a digital product and need a strategic, experienced partner.
